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About Us

What do you hear in the expression ‘act straight’?


I don't know about you but what I hear is a gay guy who won't be seen as gay... because being seen as camp, feminine or whatever else is not great or even shameful... right??? So masculine, camp, feminine and all the shades in between, there's no right or wrong, good or bad or even 'a simple preference', like some of us say... 

Act Straight not only mocks the very idea behind the expression but also calls each of us to drop the act and embrace whoever we are.


As a brand, Act Straight not only mocks the very idea behind the expression but also calls each of us to drop the act and embrace whoever we are. If you've already dropped the act, all the better. Welcome home darling! One more thing. It's important to be grateful to be able to express ourselves so freely when this venture would definitely be forbidden in certain countries and so many people are harrassed and tortured for their sexual orientation. 


Now this is settled, a little word about us. Act Straight is a startup based in Brighton, the UK's gay headquarters. We use the latest technology and organic cotton for our t-shirts to only print your garment when you place an order. This minimises wastage and allows us to offer you a wider range of products from t-shirts to embroidered caps, cushions and even phone cases. We’ll soon be launching mugs too.


Don't Act, Be Sustainable!

Our designs are printed in Northern England on garments made by Earth Positive and Continental Clothing, members of the Fair Wear Foundation. Its mission is to improve labour conditions for the hundreds of thousands of workers involved making clothes for FWF member companies.

The great thing about FWF is that they're not business-friendly and enforce the following labour practices: 

  • No forced labour
  • No discrimination in employment
  • No child labour 
  • Freedom of association and right to collective bargaining
  • Payment of living wage
  • No excessive working hours
  • Safe and healthy working conditions
  • Legally binding employment relationship


Learn more about FWF efforts at


We print with eco-friendly inks which means: 


  • No toxins in the ink
  • No animal by-products used to create the ink
  • Safe for use on products for both adults and children
  • OEKO-TEX® certified

Furthermore, all our garments are made using ONLY renewable energy.

You’re very welcome to give us some feedback. We’d love to hear from you.

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Let's swap details, handsome

We'll let you know when new products and designs are released. You'll even get discounts. We're nice like that!

Go on then

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